Fashion Revolution Pakistan & Z Dot have organized InstaMeet on Fashion Revolution Day to promote Ethical Fashion in this era of fast fashion.

What is Fashion Revolution:

It takes a lot to make a garment. Not just the bits you hear about – the designers, the brands, the shops, the catwalk shows and the parties – but also the farmers who grow cotton, the ginners, spinners, weavers, dyers, sewers and other factory workers without whom the industry would not exist. These people, the people who make our clothes are hidden from us, often at their own expense.

The greatest cost these hidden people have to bear is to lose their life – as happened for the 1133 people in the Rana Plaza tragedy on 24 April 2013. This terrible accident is a symptom of the broken links across the fashion industry: we don’t know how things are made anymore. For Fashion Revolution, the Rana Plaza collapse has been a metaphorical call to arms. It has acted as a catalyst for those who wanting to see change and demand that the fashion industry takes a leading role in achieving it.

Objective:

Fashion Revolution is about building a future where an accident like this never happens again. They believe knowing who made our clothes is the first step in transforming the fashion industry. Knowing who made our clothes requires transparency, and this implies openness, honesty, communication and accountability. It’s about reconnecting broken links and celebrating the relationship between shoppers and the people who make our clothes, shoes, accessories and jewellery – all the things we call fashion.

Fashion Revolution Day in Pakistan:

24th April is Fashion Revolution Day. On its first acknowledgment in Pakistan the Team Fashion Revolution Pakistan & Z Dot have organised an InstaMeet in Islamabad to record the support of our community via social media. The aim of the social media movement #whomademyclothes is to gain support from as many conscientious consumers, record the voice and willingness of consumers who wish for a fairer global fashion supply chain under a single hashtag of #whomademyclothes and present the impact via multiple media channels to brands. The movement has done well in terms of catalyzing a conversation between consumers and brands about their supply chains and treatment of outsourced labour in third world countries.

Various activities have been planned to foster ethical fashion.

Venue: Baramda Cafe (Select1 Plaza, F 11 Markaz, Islamabad)

Date: Sunday 24th April 2016

Time: 4:00 pm - 7:00pm