Asia Fashion weekend is the Pakistan’s only branded entertainment event providing activities and opportunities for fashion designers and sponsors to come face-to-face with the principle of taste makers, celebrities, fashion talent, media and consumers. This 2nd Asia Fashion weekend becomes a high-end, full service property strategically executed to create an unprecedented amount of media buzz and daily traffic. Asia’s biggest fashion and trade event is going to be held on 27th August 2016.

The AFW 2016 is the 2nd Asia wide collaboration of top emerging designers in one media event, taking place in Islamabad-Pakistan. Over 15 renowned and young designers, including 10 on the runway from across the country and International established brands across Asia. The event is collaborating with 5 official fashion associations across Asia, with the likes of Pakistan, India, Singapore, Malaysia and Thailand Showcasing the best designers in one central location.

AFW2016 will highlight the convergence of fashion and tradition and modernity, which is the touchstone of the Pakistan fashion industry. With the burgeoning fashion scene, PFT has strived to create a platform for emerging designers to reach out to potential buyers; both international and domestic to widen their customer base every year. AFW2016 unadulterated glamour, new-age hues, trendy presentations, hand-crafted accessories, business opportunities, and exquisite lounges to toast the grand success of the event, as it heralds the best fashion has to offer. Asia Fashion Weekend 2016 welcomes to yet another fashion jamboree.

They believe that Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.