OVERVIEW:
Not all businesses get their Strategy right straight away. There are inherent weaknesses & core rigidities within an organisation for various reasons. A Strategy should be a game plan to remedy these weaknesses so that companies don’t falter and suffer their impact too greatly. Strategies should look at future risks and help develop ways in which they can overcome these obstacles. A well-defned business Strategy should guide, not only on how your business is performing internally but also, how you are performing against your competition and what you need to do to stay relevant into the
future. Thus a well-designed Strategy is fundamental to the success and sustainability of any organisation. However, in most companies, Strategy making is the purview of the top management team only. While the C level circle in a company takes pride in being the architect of their company’s plans, at times even the managerial level, the middle & junior management is unaware about the intricacies of how a Strategy is evolved, thus resulting in