Branding & Marketing Challenges in the age of Digital Disruption

Course Facilitator: Dr Muhammad Amir Adam
Venue: Marriot Hotel Karachi

Course Overview:
The emergence of digital era has changed the dynamics of consumer-brand communication sphere and as a consequence consumer buying and usage patterns have drastically changed. The conventional way of doing business is no longer sustainable. Marketers need to understand the change within the realm of digital communication. The central idea of this workshop is to highlight the digital disruption that is transforming the discipline branding and marketing

Course Contents

Branding and marketing imperatives in the age of digital era.
Neuro-marketing; how brain responses to marketing stimuli,

Brandchild plethora, remarkable insights about kids and their relationship with brands and the role of electronic gadgets as a bridge.

Consumers hide and seek “Catching the fish online or offline…..”

House of Brands and Branded house: Strategies unfold.

Branding blunders: Mistakes which can evaporate your brand

The emerging Inbound marketing strategies for better consumer connectivity.

Truth and lies about why consumers buy.

Social listening, know what consumers say about your brand in their social networks ?

Brand engagement strategies for better brand positioning

Bridging positioning and perception gap analysis for better brand equity.